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The 2008 Beiling Olympics Organization

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Bid

Beijing was elected as the host city for the 2008 Summer Olympics on July 13,2001 during the 112th IOC Session in Moscow,defeating bids from Toronto,Paris,Istanbul and Osaka.Prior to the session,five other cities(Bangkok,Cairo,Havana,Kuala Lumpur,and Seville)had submitted bids to the IOC but failed to make the short list chosen by the IOC Executive Committee in 2000.After the first round of voting,Beijing held a significant lead over the other four candidates.Osaka received only six votes and was eliminated.In the second round,Beijing was supported by an absolute majority of voters,eliminating the need for subsequent rounds.Eight years earlier,Beijing had led every round of voting for the 2000 Summer Olympics S before losing to Sydney by two votes in the final round.

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Marketing

The 2008 Summer Olympics emblem-was known as Dancing Beijing.The emblem combined a traditional Chinese red seal and a representation of the calligraphic character Jing national capital,also the second character of Beijing’s Chinese name)with athletic features.

The open arms of the calligraphic word symbolized the invitation from China to the world to share in its culture.IOC president Jacques Rogge was very happy with the emblem,saying,“Your new emblem immediately conveys the awesome beauty and power of China which are embodied in your heritage and your people.”

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The official motto for the 2008 Olympics was“One World,One Dream”.It was chosen from over 210,000 entries submitted from around the world and called upon the whole world to join in the Olympic spirit and build a better future for humanity.

The mascots of Beijing 2008 were the five Fuwa,each representing both a colour of the Olympic rings and a symbol of Chinese culture.In 2006,the Beijing Organizing Committee released pictograms of 35 Olympic disciplines.This set of sport icons was named the beauty of seal characters because of each pictogram’s likeness to Chinese seal script.

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