Architecture Meaning more Than House-Building
4 min readThe space of architecture is closely related to people s life. In current China, the dea of building a house in a slipshod way can t make people happy In the creative upsurge set off by the Chinese people in the field of architecture, more stress is laid on humanistic and artistic factors in the structure.
The China Vanke Co Ltd(VaNkE founded in 1984 takes real estate as its n business. With the development of twenty years, it has established its leading position in its trade, in which VANKe is the representative of creative strategy. the company alway provides its products or service with something new and original and forms something uniquein its trade. it has materialized the uniqueness and differences expressing in many aspects such as design, brand image, service, sales network, etc.
In July 1999, for improving the development level of real estate and adding technical elements to project development, vanke took the lead to found its architectural research center in its trade and started its travel of originality. it has successively researched and developed a series of products such as urban park”, “city with flowers in all four etc and carried and disseminated standardized production nationwide, which has been widely accepted so that the details of vanKe s architectural products are worthy of of the pacemaker in China. The vanke Star Garden in Beijing was given the environmental golden award of the nationwide outstanding community in 2000 by the UNCHS.
VANKE merges the request of lifestyle into its enterprise brand and takes those who work hard during the day and relax thoroughly in the evening as well as those who know howto work and how to live as its target clients，devoting itself to build a space for people to relax and a place for communications.The brand value of vanke lies in its high spiritual agreement with its target clients so that it has become the initiator and creator of a lifestyle.vanKe puts forward its brand idea of living a life with unlimited happiness and making a dream come true in lif.With the ever-expanding middle class and white-collar stratum，the brand of vanke has struck deep roots in the hearts of the people and become a real estate company capable of competing with those well-known conglomerate companies.
The combination of real estate businessman possessing modern ideas with the artistic creative ideas of advanced artists possessing contemporary ideas started from SoHo China.The Beijing SOHO modern city promoted in 2001 was unanimously regarded by the outside world revolution of traditional dwelling.In China，it was the first building complex to use the soho space concept in a mixed way，thoroughly breaking up the traditional multi-room and multi-hall pattern The interior partition of respective dwelling units gives people a sense of spaces.a drawing room can be used as a studio as well as a displaying hall at the same time；the master room can lead to the living room；and bedrooms can open onto each other.With the assistance of broadband internet，the inside and outside of the soho modern city can be linked up together.Very soon the Soho concept was deeply rooted among people This complex consisting of ten 30-story high-rises for both commercial and residential uses became a creative sample of chinese real estate and then it was selected into harvard teaching material as a representative work of chinese creative ideas.Mr Pan Shiyi，chairman of the board of soho china told the media”Creative idea is a mixture of abstract and subjective ideas.Different times have different clothing just as different times have different architectural arts with their respective contemporary features.The soho idea of SOHO China embodies an entirely new dwelling concept of modern home and office.
Creative idea has become the soul of architecture.Now if a new building is lack of creative idea，it will be regarded as lack of life.The final purpose of the jianwai SOHO promoted in 2002 is to make it a high-grade community combining with people s daily life consumption and commerce.SOHo China developed itself by ingeniously integrating artistic vogue，advanced design and the construction of the company’s brand together so as to shake itself and change suddenly into a spokesman of modern inclination.at the same time，the company also tries its best to make people find everything fresh and new for each building complex it promotes into the market, sticking a huge modern label on its building. With this kind of combination, the real estate businessman gives, to a certain degree, an evenprofound level of significance to the buildings constructed with ice-cold reinforced concrete.
