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Ford Autos and the Environment(Part 2)

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Ford’s activities have won the company praise and admiration in all sectors ofChinese society.In 2005,the Ford Motor Company won the“Best Corporate Citizen Behavior Award”for the second time,in recognition of its active promotion of environmental protection.In 2006,the China Environmental Protection Foundationawarded Ford the”China Environmental Award Corporate Environmental Protection Green Oriental Award,”making it the first foreign enterprise ever to have won it.

Yet the Ford Motor Conservation and Environmental Grants are not simply anAmerican concept transferred to China.It has been adapted to the country’s situation.

Kenneth Hsu,vice-president of the Ford Motor(China)Ltd.,explains,“The main difference is that in China the grant is called an’award,’while in othe countries it is termed a’donation.’In countries other than China,grants are givento selected individuals and entities.In China they have a more competitive ethos.

Being awarded to people or enterprises that have made the most effective contribution to environmental protection.The grants thus single out unknown heroes.support conservationists,and arouse environmental protection awareness in the whole community.In the coming years we will consider setting a theme for each year that reflects China’s most serious environmental problem.”

In addition to its efforts within environmental protection,the Ford Motor Company performs its social responsibility in an all-round way.“I believe that there is a difference between a good and a great enterprise.A good enterprise provides excellent products and services for its customers,while a great enterprisenot only provides products and services,but also does its best to make this world a better one,”said Bi1l Ford,CEO and chairman of Ford Motor Company.

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