China’s E-travel Website Development

2 min read

E-commerce stands for the development direction of future trading，and its applications bring more and more benefits to the society and economy.E-commerce has become one of the largest sources for global economy growth，and the modern electronic trading measures with strong vitality have become increasingly recognized.Considering the total scale of global e-commerce trading，e-tourism has taken 1/5 of the shares.

In the meanwhile，as a new tourism information platform，network supplies new opportunities for the tourism industry.According to the report of Jupiter Research，in America，the online tourism market revenue was 54 billion US dollars in 2004，which took 20%of the total tourism market revenue.While in China，the total tourism market scale reached 528.6 billion RMB in 2005.According to the statistical data released by China Nation Tour Authority in Sep 2005，the annual online tourism market scale was 4-5 billion RMB，only accounting for 1%of the total tourism market scale.This shows that there’s an enormous development potential for China’s e-tourism market.

Currently，the basic client groups in e-tourism market are high level businessmen with powerful consuming ability.However，with the overall increase ofthe national income，individual tourist will become the main income source for e-tourism markets.

E-travels Advantages

Tourism websites have more advantages than tour companies.Compared with traditional tour companies，information of tour websites is richer，with more reasonable operation modes.Tourists can collect texts，pictures，travel notes，travel destination，accommodation，traffic and other information and can surf otherrelated websites with links and search engines.Tour resource owners and consumers benefited from the characteristics of tour websites such as regional break；economical travel resource integration and no store operations and so on.

The enormous advantages of tourism websites make them able to be integrated with traditional tourism business.If traditional travel companies could make the full use of website advantages and make their products and services available on the internet，there will be a win-win situation.The 2008 0lympic Game just provides such an great opportunity.