Creative Ideas in Modern Consumption
4 min readAt present, the concept of consumption in the mind of chinese people is no longer to have enough to eat and wear. With the development of economy, it has become more and more diversified and the requirements for consumer goods are higher and higher. The people related will be attracted to add creative ideas into these factors and create business opportunities for modern consumption.
Food is the first necessity of the people. The Chinese people have never been void of creative ideas in diet. The hot pot originated in Chaotianmen Chongqing has been re-promoted after being dished up in a new form. at the time when the fish-head hot pot was thriving everywhere in China, the people of Chongqing served a “rotating hot pot”, i.e. different raw dishes are placed in different “small boats”, which flow slowly along a water channel in front of customers for being picked out in line with their taste and dipped into the spicy boiling pot for eating. This way of dieting by combining the spicy-hot chongqing cuisine with the service way of the japanese rotating sushi is warmly received by consumers. In 2005, three major real estate companies in guangdong dongguan made an investment with joined hands to develop Suhao Entertainment Shopping Mall: the first shopping street in Dongguan to combine dieting, entertainment and shopping together. it is only a five-minutes drive from the Dongguan railroad station to the mall. The convenient traffic attracts large numbers of visitors from Hong Kong and the surrounding consumers of Dongguan Mr Eric tsang, a celebrity from Hong Kong and the first tactic tenant of the Suhaoblock to collect the essentials of diet cultures in various places so that customers with o Entertainment Shopping Mall, infuses brand-new business ideas into this project: a ther different flavors of taste of food can all have their entirely-new diet experiences here such as the “Spicy-hot Man serving mainly Sichuan cuisine and hot pot, the”Gourmet Disciple s tea and Food serving genuine hong Kong tea and food,”Shi s Syrup serving Hong Kong s syrup with special features, “Thailand and Singapore Tide serving the gourmet of Southeast Asia,”Wuqinggu valley serving Brazil barbecue and bar with latin flavor, etc.
With the continuous improvement of living standard of the Chinese people, leisure and entertainment have become an important component part of consumption Since 2004, China has carried out the paid vacation system for as long as one week, i.e. the so-called golden week, to boom the vacation economy. the golden-week system arouses the demand of forming adomestic tourism scale in China and further promotes the improvement of the tourism market system Before the golden-week system was implemented, the salaried people of China were universally lack of a longer period time at their disposition for leisure and entertainment and the development of domestic tourism was so slow that the scale of touring demand was very small. In 1998, the domestic travel was only 694 million person-times and the income from tourism was only RMB 239. 1 billion yuan. However, in 2004 the year when the golden-week system started to take effect, the total man-times of domestic tourists reached 1.102 billion while the income from tourism reached RMB 471 billion yuan. Within a short period of six years, the income from tourism was doubled We can say with assurance that the golden week system plays an important role in its promotion.
Since 2004, the number of tourists of the two golden weeks every year, starting from May 1st and Oct 1st respectively, has reached over 100 millions. Not only does the golden week system provide sufficient leisure time for the Chinese people, but it also provides great development opportunities for mative trade People are encouraged to go traveling by driving their own cars and to go shopping by getting a big discount rate.
Holidays are given multitudinous economic value and various kinds of ideas can go together with tourism, such as computer garden party, industrial tour, gongfu tour tour to the sites of Three Kingdoms, Music day, Beer day, etc.
Hengdian, a remote small town within the dongyang City of Zhejiang Province known as Chinese hollywood”, has become a place of gathering movie stars as well as a play field for ordinary people, which benefits a lot from the creative industry. Mr Xu Wenrong, chairman of the board of Zhe jiang Hengdian Group, founded a Bamianshan movie-and-teleplay base in 1996. In 1997, Mr Xu invited Mr Xie jin, a renowned screen director who was choosing an appropriate location at that time to shoot a film for the Opium War, to Heng promised him to build a 19th century Guangzhou Street there. Very soon, a Hengdian movie and-telep lay base came into being and many types of sceneries were built up, from the 19th century Guangzhou Street to Hong Kong Street, the palaces of the first Emperor of the Qin Dynasty and Qingming Shanghe Tu (the Life along the Bianhe River at Qingming Festival)
Then they are open to the public, of course, not free of admission ticket. It is even unnecessary for the base to pay advertising fee for publicizing itself because the numerou ancient-costume movies and teleplays shot here as well as the film stars are its walking ads. The movies like the Opium War and the promise and the famous screen directors and movie stars like Mr Chen Kaige, Ms Gong Li, Mr Jiang Wen, etc bring numerous journalists to Hengdian. In 2005, hundreds of entertainment newspapers could be sold by a small news-standin Hengdian and visitors from home and abroad reached 1.6 million man-times every day Mr xu Changrong said,”Hengdian has neither historical remains nor any special natural view Hengdian a place gathering toget her the culture of China and will be a part of Chinese ke What i can do is only to create man-made culture. the things i m doing here today will ma culture after a few hundred years”.
