Millionaire Fair Held in Shanghai

The 2006 Millionaire Fair recently held in Shanghai was a lavish event featuring incredibly expensive commodities，including jewelry worth RMB 200 million and a RMB 500000 dog collar.The three-day exhibition attracted throngs of Chinese browsers and its ticket sales amounted to RMB 7 million.Dutch jewelry company Gassan exhibited a rare 121-faceted diamond.A 3.5-carat diamond valued at RMB 1.5 million was sold minutes after the fair was opened，and Benno Lesser，chairman of Board of Directors of Gassan，revealed that more than 100 customers ordered diamonds at the event.Ernst and Young，one of the world’s leading professional financial service organizations，estimates that 175 million Chinese consumers can afford famous brands，and that of these 10 to 30 million are frequent purchasers of luxury goods.

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