News Media
4 min readAfter years of development, the press, publication, broadcast and television industries of Guangzhou have now arrived on a very large scale. In recent years, as the publishing of books, newspapers and periodicals began to flourish, a multi- category, multi- level and multi- function books and periodicals publishing system, with Guangzhou Daily Group as the main body, has been formed. The distribution system centers in Guangzhou, covers South China and influences the whole country. The E- publications market is rising rapidly and gradually onto a legitimate track. Here is brief introduction of several leading newspapers of Guangzhou in the following passages.
Guangzhou Daily
Guangzhou Daily is a leading daily newspaper in Guangzhou, China, which is attached to the Guangzhou Daily Group, covering local news, sports, business, jobs and community events.
Founded on October 1， 1952， GuangZhou Daily is the official newspaper of the Guangzhou municipal party committee. The current daily circulation of Guangzhou Daily is up to 1. 85 million copies, which ranks in the first place in terms of circulation, subscription, retail sales and pass- along rate in Guangzhou. During the Beijing Olympic Games in 2008， daily circulation of Guangzhou Daily amazingly exceeded 2 million copies. Meanwhile, Guangzhou Daily is one of the most successfully operated newspapers in China, and its total advertisement management amount reached RMB 2. 206 billion, which has toped the national print medias for the 15th consecutive years. Besides, Guangzhou Daily is one of the largest tax- paying newspapers in China. Being the most valuable brand in the newspaper sector of South China, Guangzhou Daily has been hailed as one of“ China’ s 500 Most Valuable Brands” for the fifth consecutive years.
The Yangcheng Evening News
The Yangcheng Evening News is probably China’ s best- known local evening newspaper with a nationwide distribution. Produced in Guangzhou as the flagship newspaper of the Yangcheng Evening News Group, the paper has had a long- standing reputation for being relatively critical and independent- minded, offering lively news coverage of issues close to people’ s everyday lives. Although it is not an official party organ, it is nonetheless subject to careful Party supervision because of its large circulation and popularity.
One of several evening newspapers founded by the Party in the late 1950s and early 1960s, The Yangcheng Evening News was launched on 1 October， 1957 and was specifically intended to offer lighter news coverage than the heavily political morning dailies. The Yangcheng Evening News was closed down during the Cultural Revolution period, but reopened in 1980 with a renewed commitment to social news reporting. Daily circulation of the newspaper in 2000 reached approximately 1. 2 million nationwide, putting it among the country’ s leading titles, although the majority of papers are still sold in Guangdong province. The Yangcheng Evening News has been a commercial success and has expanded its operations, establishing the Yangcheng Evening News Group, home to several other daily and weekly titles, a book- publishing house and a number of other business interests.
Southern Metropolis Daily
Southern Metropolis Daily, mainly distributed in the Pearl River Delta area, is one of the most influential newspapers in China. Founded in 1997， Southern Metropolis Daily is the flagship newspaper of the Southern Newspaper Media Group. As a comprehensive daily paper which faces the mainstream of Pearl River Delta area, Southern Metropolis Daily is not only known as the only Guangdong’ s province- level comprehensive large- scale city daily paper, but also a metropolis paper which has the most numerous versions in China. Being the best sold newspaper in Guangzhou- Shenzhen area, it has become an indispensable platform for foreign and domestic companies to contend for the market of the Pearl River Delta area.
Staffs of Southern Metropolis Daily are aged between 27 to 32 years old. It’ s a newspaper which has the youngest leading team, the most excellent newspaper- running talents, the most energetic mechanism as well as the most thriving enterprise culture. Striding forward towards the goal of establishing Chinese best newspaper, Southern Metropolis Daily has ranked the top three in Guangdong and the top seven in China in terms of circulation.
As a flagship media in South China, Southern Metropolis Daily refuses to be mediocre and pursues excellence, which embodies the valuable responsibility and execution of media. It insists on objective and impartial principle in reporting news, of which the commentation section has become a banner for Chinese media public opinion.
When it comes to operation, Southern Metropolis Daily is famous for its proficient marketing planning and constantly improving service attitude. According to an investigation launched by Chinese General Administration of Press and Publication, Southern Metropolis Daily was hailed as the most competitive newspaper for two consecutive years. It has also been credited as one of“ China’ s top 500 brands”.
