The project of the Beijing 2008 0lympic Games Image and Look
2 min readChongqing Getting the“0lympic Cheese Project”
News from the Municipal Milk Office said that the National Development and Reform Commission and State Ministry of Finance recently approved to build the first large-scale production base of dry cheese in Chongqing.Sheng Yong，the general manager of the Chongqing Three-High Milk Company，which is the main undertaker of the project，said yesterday that his company had enclosed a land of nearly 7000 m2and would start setting up this base in October.This project has an investment of184 million Yuan and will first be in operation during the period of 2008 01ympic Games in Beijing，so it is named the“0lympic Cheese Project”.After the construction，this base，the largest one at home then，will have the yearly capability to produce 100-thousand-ton dry cheese with a value of 440 million Yuan.
Mr.Sheng also said that the market of dry cheese would be in good shape during the 0lympic Games for millions of cheese consumers from abroad would swarm to China then.Some personnel from the Municipal Milk Office also confirmed that the consumption of cheese had gradually become a fashion in Japan and South Korea after they had held the 0lympic Games and the World Fair in those years.
The project of the Beijing 2008 0lympic Games Image and Look
The project of the Beijing 2008 0lympic Games Image and Look aims at creating unique，complete and consistent visual images for the Beijing 2008 0lympic Games and Paralympic Games through architectural development and integrated application andmanagement of the image elements of the Beijing 2008 0lympic Games and Paralympic Games.The 0lympic image elements are basic elements of the project of Beijing 2008
01ympic Games Image and Look，which include the 0lympic Symbol，Beijing 0lympic Games emblem，its color system，theme slogan，secondary marks，mascots，0lympic Pictograph，core patterns and a set of photographic images.The 0lympic Rings and the image elements of the Beijing 0lympic Games，whose design has been completed，symbolize the 0lympic Spirit and the concepts of this edition of the 0lympic Games，and serve as the basis for the creation of the Beijing 2008 0lympic Games Image and Look.They are the carrier to showcase to the world the culture and tradition，as well as the city images and human spirit of China and Beijing.They constitute significant wealth of the Beijing 2008 0lympic Games.
