Traditional Brands in Shanghai
2 min readLao Feng Xiang
Shanghai Lao Feng Xiang Ltd.is developed from the Lao Feng Xiang silverware shop founded in 1848.With a history of over 160 years，Lao Feng Xiang has become a brand of century in China’s jewellery industry.Lao Feng Xiang silverware shop is the only old brand that has been passed on from a century before in China.
Lao Feng Xiang has developed into a corporation involving developing，producing and marketing.It has over 20 subcompanies，such as the Lao Feng Xiang Silverware Shop Ltd，Lao Feng Xiang Jewellery Institue，4 factories，over 60 chain silverware shops，more than 300 exclusive stores，and over 1000 dealers.
Pehchaolin
Founded in 1931，Pehchaolin is one of the time-honored cosmetic brands in China.The long history as well as its outstanding achievements earn it a golden reputation.It hasbeen honored as“Shanghai Famous Trademark”for manytimes and is“China Famous Brand”.Pehchaolin inherits the tradition and has the courage to bring forth new ideas.The company makes every effort to serve natural，gentle skin care product of high quality，embodying“legend of China，beauty of the East”.
Besides Pehchaolin，many other old brands of household chemicals used in daily life which were once popular in the 1980s or even earlier are now coming into fashion again and become the new favorites of the young people.What’s more，Pehchaolin is brought to Africa as a national present.
Hengyuanxiang
Hengyuanxiang is a brand of knitting wool which has gone through reforms in nearly one century and become more and more successful.
Hengyuanxiang was founded in 1927，and the Chinese name of it literally means“always collect general merchandise and bring out great luck”.In 1956 Hengyuanxiang turned into a state-owned enterprise，and in 1987 the knitting wool store moved from Jinling Road to Nanjing Road.
Now Hengyuanxiang is the biggest knitting wool manufacturer.In 2009 it was selected into the world record as the biggest knitting wool manufacturer.The corporation now involves business in threefields of textiles，knitting and clothing，owning over one hundred alliance factories，over 4000 dealers.With its good corporate image and brand reputation，Hengyuanxiang uses its intangible assets to boost its tangible assets，and has always been a good example for the industry.
