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vidently, the designer played a successful game of visual redirection

2 min read

By moving the gaze of passers-by towards “nothingness”.

Inside, the cool greyness of thick cement walls takes over, enticing the guest into a world of fine arts, music and coffee. Illuminated with a pendant lamp from Florence, the elegant, but demure public space of Bei Shan Ju is second to none in Zhuhai, and the names of the 20 guestrooms, such as “Jazz” and “Blues”, reveal the designer’s fascination with classic genres. The restaurant and coffee lounge, both on the second floor, have lighting and well-considered decorative details that reinforce the atmosphere, building wonderfully reclusive space for whiling away many musical hours.

The subtle beauty of art and timeless, comforting pace of the urban haven merges into a charming approachability. With silhouettes of passing locals, totally ignoring the existence of the building, and the four seasons rolling by, it feels like Bei Shan Ju has been there forever, like a tree grown from the Beishan soil. Its daily encounter with the villagers is, essentially, the core of this boutique lodging establishment and the embodiment of the artsy soul of the city.

Inside, the cool greyness of thick cement walls takes over, enticing the guest into a world of fine arts, music and coffee. Illuminated with pendant lamp from Florence, the elegant, but demure public space of Bei Shan Ju is second to none in Zhuhai, and the names of the 20 guestrooms, such as’Jazz’ and “Blues”, reveal the designer’s fascination with classic genres. The restaurant and coffee lounge, both on the second floor, have lighting and well-considered decorative details that reinforce the  atmosphere, building a wonderfully reclusive space for whiling away many musical hours.

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